Before lockdowns, Chili's wanted to find a way to reduce germs being spread and one of the touchpoints that had to go was singing Happy Birthday to guests as a team. This was heartbreaking for many, as Chili's is part of many family's birthday traditions. In order the keep that spirit alive in under 24 hours I animated a fun video showcasing the iconic Chili's birthday song. This now greats guests whenever they sign in to the tablet at their table at ever Chili's around the world.
Laredo Taco Co, a subsidiary of 7-11, needed to have someone break down the difference between an ad and social media content on all of their social media platforms. But, that couldn't mean just posting whatever would get the most likes, comments and shares. It had to also be something that wouldn't cause problems with upper management. I came in to determine what was the right balance between content that get tons of engagement and telling the story of the brand in a way the brand wanted to get behind.
If Baylor University knows one thing it’s that nothing beats a bear. That’s why they won March Madness and why we wanted to show off their awesome mascots at Johnson & Sekin. We utilized existing footage to create a series of TikToks focused not only on bears but what being a bear is all about.
Dallas College had a unique opportunity. They were shooting their upcoming year’s series of broadcast ads and had some extra room in their budget. When tasked with the best way to spend it Zach suggested TikTok as they had no presence on the platform. Zach leveraged the existing shots to create content that shared the same messages as the broadcast spots only with a TikTok feel.This content was also shared on Instagram where it received over 1000% more engagement than their average posts.
When someone mentions catching lightning in a bottle this is the project that comes to my mind. In high school after launching 2 popular Instagram pages and growing them to over a million followers John and I were sitting up late at night talking about what cool magic videos we had seen online. One that we liked a lot was the virtual barber shop. I had the idea of creating one that did a magic trick at the same time and told a cool story. That’s how The Tucker Zone was born. After failing to get a brand to sponsor the project we decided to upload the video to YouTube. Out of nowhere the video started getting millions of views. A TikTok user had ripped our sound and put it on TikTok. Now on the TikTok platform, the project has an estimated 250,000 user-generated videos and over 2 billion impressions across the internet.
When Rogers Townsend came to Nametag the idea of launching a new line of smoothies at Smoothie King with the Olympian Gabbie Douglas they turned to us to create something special. Alongside Matthew Rojas and Chris Rupert who created a broadcast spot, Zach pushed for something in the new media space. In this case a TikTok.