When four of America's most influential billionaires, such as David Sacks the founder of PayPal, and Chamath Palihapitiya, created the All-In Podcast it quickly shot to the number one spot of the Apple Podcast in the tech category. At the time I didn't know any of them but I saw an opportunity to catch lightning in a bottle. They needed a title animation, as the one they had was only webcam footage with a stock after-effects template. I spent the long weekend crafting the perfect title using a combination of Blender, Photoshop, Premiere, and After Effects. After using some internet detective skills I found some mico influencers that were well connected in their community on Twitter. I posted the title design on Twitter and subtweeted it at the influencers whose interactions led to it being connected to each of the podcast's hosts. From there it spread like a wildfire receiving hundreds of likes and over 80,000 views in under 24 hours. It is now the official intro for their podcast which currently reaches over 1,000,000 listeners a week and has a Telly as well as a Side Show Award. Finally, this led to me creative directing their conference, The All-In Summit which featured tech moguls such as Elon Musk and Brad Gerstner.
Laredo Taco Co, a subsidiary of 7-11, needed to have someone break down the difference between an ad and social media content on all of their social media platforms. But, that couldn't mean just posting whatever would get the most likes, comments and shares. It had to also be something that wouldn't cause problems with upper management. I came in to determine what was the right balance between content that get tons of engagement and telling the story of the brand in a way the brand wanted to get behind.
If Baylor University knows one thing it’s that nothing beats a bear. That’s why they won March Madness and why we wanted to show off their awesome mascots at Johnson & Sekin. We utilized existing footage to create a series of TikToks focused not only on bears but what being a bear is all about.
Dallas College had a unique opportunity. They were shooting their upcoming year’s series of broadcast ads and had some extra room in their budget. When tasked with the best way to spend it Zach suggested TikTok as they had no presence on the platform. Zach leveraged the existing shots to create content that shared the same messages as the broadcast spots only with a TikTok feel.This content was also shared on Instagram where it received over 1000% more engagement than their average posts.
When someone mentions catching lightning in a bottle this is the project that comes to my mind. In high school after launching 2 popular Instagram pages and growing them to over a million followers John and I were sitting up late at night talking about what cool magic videos we had seen online. One that we liked a lot was the virtual barber shop. I had the idea of creating one that did a magic trick at the same time and told a cool story. That’s how The Tucker Zone was born. After failing to get a brand to sponsor the project we decided to upload the video to YouTube. Out of nowhere the video started getting millions of views. A TikTok user had ripped our sound and put it on TikTok. Now on the TikTok platform, the project has an estimated 250,000 user-generated videos and over 2 billion impressions across the internet.
When Rogers Townsend came to Nametag the idea of launching a new line of smoothies at Smoothie King with the Olympian Gabbie Douglas they turned to us to create something special. Alongside Matthew Rojas and Chris Rupert who created a broadcast spot, Zach pushed for something in the new media space. In this case a TikTok.